Quick, quality services in restaurants. Really?
A month ago, we had been to a restaurant serving unlimited dinner composing of salads and pizza. Earlier I didn’t carry good impression for the place but because our friends, we went. The journey started with justifying our impressionL. It was all mess dealing with the security guard as well as the owners of the restaurant. Still we settled and my god the pizza tasted ridiculous. On top of that it was consuming lot of time also. We was like plz we shall never visit here again. Lastly, when we were making payment, we was happy for one thing. The server who was so enthusiastic and happily doing his job, asked us why we didn’t eat pply. Now this was something that doesn’t happen everywhere. All mess got cleared up by just a smile and one question. Haven’t you experienced anything such in your life??
Here comes the question: what is more important speedy service or quality service? With reference to the above illustration, there was no speedy service but yes there was quality service, not in terms of food quality but memorable service. Still, this does not suffice our requirement and satisfaction criteria. So what do we want – just exactly what we have ordered with error free service & as soon as possible? Truth and the answer is both are important to customers.
It is obvious that nobody likes to wait for their food. But still when the question arises of quality service, it is much more important than speedy service. Will you allow cold or uncooked food to be served or by a server who is rude, in quest of speedy service? No. Thus, on finding the restaurant’s staff to be very friendly and attentive, diners automatically drive in along with sometimes looking for food in the second place. This is how you can make them happy by offering them quality service but making them wait a little longer also.
Full service, fine dining, casual, fast-casual and quick-service are the various categories of restaurants. Depending on the type of restaurant, the owners decide to prioritize their operations for quick service and quality service. Fast food restaurants have their hands on to relative advantage if they can provide their customers with convenient locations and speedy food. Premium segment restaurants make their diners feed formally like kings and queens while family style restaurants try to make the customers and their children feel at home with some fun and entertainment – like clowns or jugglers or magicians moving from one table to the other.
Various parameters like price, speed of service, location, quality of food, cleanliness, menu variety, quantity of food, ease of getting in and out, atmosphere, number of customers there and employees determine the success of restaurants.
Monitor your processes closely to get the best of both of the worlds – Quality & Speed of Service