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Ordering the Spanish Way
The client is a Spain based distributor of the eMenu System. It has collaborated with digital
menu to provide an exemplary experience in hospitality industry. Moreover, the client
also holds a good name over myriad restaurants and bars, with some acquiring tablet based menu
for their wine categories while others availing it to configure with their POS systems. If
analyzed overall, various hospitality industries have found the eMenu system as a functional
aspect for their respective sectors.
eMenu offers a sort of telescopic view to the customers through which they have the option to go
through all the wine categories at once. Further, it also helps to minimize the waiting time for
the guests to be served. The other attractions also include the upselling and cross-selling
options through which the restaurants could also enhance their sales by compelling the guests
through tempting images of delicacies.
Restaurants in Spain have a midday meal culture which includes various sections of
dining such as Meal del Dia. This is one of the most popular culinary that consists of
three course meals such as El Primer Plato as the first meal, El Segundo being the
second followed by El posture as the third meal. Additionally, every meal comprises of
about three or four selections for the guests to select from.
A notable factor about midday culture is its cuisine which changes every day. However,
the same becomes a challenging facet when the restaurants need to update their menu
every other day. The second challenging issue was to manage the waiting time for the
orders to be placed for the guests who finish their meal during short time duration. In
addition, lower table turnaround was one of the considerable causes due to significant
gaps in the operational workflow.
Analyzing the issues eMenu came up with the required solutions for the
restaurants thereby making things simpler for the guests as well as for the restaurateurs
through some of its remedial features which included-
Multi Language Feature- One of the best methods to address far-off guests is to
provide them with the option of multi-language. Doing so would help them to explore the
menu in their native language. Besides, this also offers them with better in dine
Menu del Dia- Apart from multi lingual feature, the customers could also enjoy
the traditional Spanish midday culture Menu del Dia. While the customers are taking
pleasure of their first meal, the other meals could be prepared during that time
duration which could be served when the customers finish with their first meal. This
also helps to reduce the waiting time period for the guests thereby enhancing the table
Few man power results in the cost benefit of the restaurants which could
be used for better outcomes.
Implementation of rich design highlighting could be an added advantage to
get noted by the audiences.
Internal promotions and advertising module manager help to augment the
revenues which also provide charismatic dining experience to the customers.
User friendly modes and functionalities help in result in smooth workflow
The scope to exhibit the bar menu broadly along with enriched
experience and options to the customers serve as advantages over traditional menu
Better output at kitchen by reducing the consistent to and fro
from the table through proper management of financial and human resource.
Increments cross-selling and the food pairing by 13% through
tantalizing visuals of the food items.
Enhances table turnover by 10-15%